William Hill Summary

William Hill is an industry leader in the online casino world. They have an enormous selection and a strong platform. The current welcome bonus could be better, but you can enjoy on-going offers down the road as well.

Pros

  • Exclusive games
  • Telephone and email support as well as 24/7 live chat
  • Mobile app for iOS and Android

Cons

  • Website does not have smart filters
  • Lacks promotion variety
William Hill 89

Overall Score

Reviewed by Chloe Churchill Read more about our new Casino Review process

William Hill has been a UKGC-licensed brand for over 10+ years. It also has SSL 128-bit encryption and firewall protection, alongside Data Protection Impact Assessments (DPIs) where necessary. For this reason, we give a rating of 23/25 (92%). 

William Hill Details

Launched

1934

Licenses

UK Gambling Commission account no. 39225

VIP program

William Hill Review

William Hill is a true veteran when it comes to online casino sites, having been around since 2000! But does that age lead to beauty? There’s one way to find out whether it lives up to the high standards of UK players, and it’s through the CasinoHawks review! 

To learn how we assess each casino, be sure to check out our detailed How We Rate Casinos guide. 

To bring you this in-depth William Hill Casino review: 

  1. We reviewed William Hill’s licensing, safety and trustworthiness
  2. We analysed bonus terms and promotions in William Hill
  3. We checked how smooth and reliable payment methods are in William Hill
  4. We analysed William Hill’s game selection & usability
  5. What do you do if you encounter issues while playing at William Hill?
  6. We judge the popularity of William Hill & check user testimonials

William Hill licensing, safety and trustworthiness

The William Hill international (non-US) business was acquired by 888 Casino, one of the biggest names in the industry. As part of the 888 group, a major industry operator, William Hill benefits from established operational infrastructure and compliance processes, as evidenced by its UKGC licence and adherence to regulatory standards.

Most importantly, William Hill is licensed and regulated by the UK Gambling Commission, authorising it to operate legally for eligible British players in compliance with UK gambling laws. 

William Hill – Complete list of licences

Responsible gambling in William Hill

You can find a link to William Hill’s Responsible Gambling section at the bottom of each page. This details the tools available for customers to keep their gameplay in check.

These include deposit limits, product blocking, session time-out reminders and self-exclusion. You can also close your account indefinitely should you want to. 

⚠️ ADDICTION RISK WARNING ⚠️
Gambling is meant to be a source of fun, not profit. Keep an eye out for addiction warning signs, such as chasing your losses or spending more money than you can afford. Free confidential support is available. Reach out to GamCare on 0808 8020 133 or Gamblers Anonymous.

Our trust & safety rating of William Hill Casino

Whilst William Hill operates with a legitimate UKGC license, are its other safety and security measures up to par? 

What we checkedScoreWhy this score?
Licences4/5Clean UKGC license with good brand recognition. Has had a past regulatory action, however. 
Brand credibility & ownership trust5/5William Hill has operated for over 10 years and is backed by 888 Holdings. Independent audits and UKGC oversight contribute to its strong market reputation. 
Security measures & data protection4/5Has the latest SSL 128-bit encryption and firewall protection. Conducts Data Protection Impact Assessments (DPIs) where necessary. 
Responsible gambling tools9/10Has a safer gambling hub that features a number of helpful tools. 
William Hill has a solid level of security in place
William Hill has been a licensed brand for over 10 years, but the lack of 256-bit SSL encryption and a past regulatory action (that has since been resolved) meant we had to remove a few points. That said, this casino still rates a high 23/25, giving them a percentage of 92%. 

Bonus terms and promos – Grab a bonus at William Hill Casino

While bonuses can enhance the entertainment value for some players, they should not be the main reason to join a casino. Always prioritise safe and responsible play.

⚠️ BONUS RISK WARNING ⚠️
The welcome bonus at William Hill gives players who deposit and stake £10 100 free spins. These spins have a value of 10p and expire within 24 hours. £30 is the maximum redeemable amount. 
This bonus does not have a wagering requirement, so you will not be required to bet a minimum amount to clear the bonus. 

William Hill new player bonus

New players who join William Hill using our link stand to get 100 free spins on Gold Blitz Extreme when they use the code GBE100 and stake at least £10. How can you get these? Simple – visit William Hill Casino using our link, register your account using the promo code, hit that “Opt-In!” button and make a first deposit of £10 or more.

Terms and conditions: 18+. Play Safe. New customers using Promo code GBE100 only. Opt in required. 1x per customer. Gold Blitz™ Extreme only. Min £10 stake. Max 100 Free Spins at 10p per spin. Free Spins expire 24 hours from issue. Max redeemable £30. Eligibility rules, game, location, currency, payment-method restrictions and terms and conditions apply. www.gambleaware.org, #ad

William Hill free spins offer

William Hill is dishing out 10 free spins on the Alpha God Anubis slot. Opt in to the promotion after reviewing the terms, and your free spins will be credited. Each of the spins is worth 10p. Any winnings you score will automatically be added to your principal balance.

William Hill’s most popular offer

Our research shows that the most popular offer at William Hill is the widely promoted new player bonus, which awards 200 free spins when players stake £10. 

William Hill promotions and tournaments

Other than the promotions mentioned above, there aren’t many other regular promotions. That said, we did notice two offers giving players the chance to play free bingo and the Monthly Magic £100k game.

Our rating of William Hill Casino’s bonus terms & promotions

With the bonuses now assessed, let’s check out how they stacked up in our review. 

What we checkedScoreWhy this score?
Bonus terms and conditions4/5The terms and conditions are fair and easy to understand. 
Wagering requirements5/5No wagering requirements attached to the welcome bonus. 
Ongoing promotions3/5Has a few promotions, such as free spins, but lacks other offers, like cashback.  
There’s room for improvement at William Hill 
Although the welcome bonus is a generous incentive, William Hill could improve its promotion offerings. That said, the wagering requirements are fair and the terms are clear. We give this casino site 12/15, which is 80%. 

Payment methods & account fairness in William Hill Casino

Being a major online gambling site, William Hill provides a full range of casino payment methods. This is what they are: 

Payment options

Minimum withdrawal

£10

Minimum deposit

£10
⚠️ FINANCIAL RISK WARNING ⚠️
Gambling should always be for entertainment and not profit. Protect your time and finances by setting deposit limits, session reminders, or self-exclusion tools through your account’s Safer Gambling section. If you begin to notice yourself spending over these limits, it’s time to stop and take a step back. 

Step-by-step guide on how to withdraw from William Hill 

Getting your cash from William Hill should be simple enough, assuming all is in order. Here is what you need to do: 

When withdrawing funds from your casino account, there are some essential points to keep in mind:

  1. Withdrawal Limits: Casinos often have minimum and maximum withdrawal limits. Make sure your requested amount falls within these limits to avoid any issues.
  2. Withdrawal Processing Time: The time it takes to process your withdrawal can vary depending on the casino and the withdrawal method chosen. Some methods may be faster, so be aware of the processing times.
  3. Verification Requirements: Before processing your withdrawal, the casino may require you to complete a verification process to confirm your identity and ensure compliance with regulations. This process may involve submitting additional documents.
  4. Contact Customer Support: If you encounter any issues or have questions about the withdrawal process, don’t hesitate to contact the casino’s customer support for assistance.

Other important information to know when withdrawing

If you have a single payment method linked to your account, your funds will be returned to that same payment method. Sometimes, the casino can ask you to send your identification documents for further verification.

Documents and information you need to share with William Hill to open an account

To open and verify your account with William Hill, you will typically need to provide the following documents:

  1. Identity Verification: A government-issued photo ID such as a passport, driver’s license, or national identity card. This document should show your full name, date of birth, and a clear photograph.
  2. Address Verification: A recent utility bill (e.g., electricity, water, gas), bank statement, or any official document issued within the last 3 months that shows your full name and residential address. The document should be legible and display all necessary details.

Our rating of William Hill Casino’s payments & account fairness

There’s a good selection of popular payment methods available, but how does it rate across the board? 

What we checkedScoreWhy this score?
Minimum withdrawal and deposit5/5Most payment options have a minimum of £10 for withdrawals & deposits. That said, some payment methods, like Apple Pay require a minimum of £5. 
Accepted payment methods5/5A good range of payment options that includes e-wallets, Google and Apple Pay, online banking and debit cards. 
Account rules and player rights5/5We did not see any fees for withdrawals or account inactivity. 
Withdrawal speed and processing times5/5Depending on the payment method, this could be instant or take a few working days. 
William Hill offer fast and efficient payment options 
There is a good range of payment options available here with fair minimum deposit/withdrawals and instant processing. Taking this all into account, we rate William Hill 20/20 – 100% across the board! 

William Hill Casino games library & usability

William Hill divides its online casino offering into four sections – Vegas, which covers online slots and table games, Live Casino, Bingo and Poker. You can also access further categories from the left-hand sidebar, which includes jackpot games, Slingo and the option to check games by provider.

Exclusive games and branded tables

William Hill has over 20 exclusive games. Some of these are branded around the name, such as William Hill Football, William Hill Megaways and William Hill Gold.

Recommended slots you can play at William Hill 

Interestingly, William Hill can recommend specific games to each player. You can check these by clicking the “Made for You” button. There are also featured games, which consist of a mix of exclusive titles, new slots and popular games such as Buffalo Blitz and Piggy Riches Megaways. 

Live dealer table available in William Hill

Players wanting to check out the live casino games can go to the live casino section. Here you will find various Live Roulette, Live Blackjack, Live Baccarat and Live Poker.

William Hill live casino

Game Shows you can play in William Hill Casino

The game shows can be found in the live casino section. All the famous names are present and accounted for here, including Lightning Roulette, Monopoly Live and Deal or No Deal Live

Popular game providers at William Hill Casino

You can search by the casino game providers to find games from your favourites! Here are some of ours, and a popular game they have made. You may be familiar with well-known names like Pragmatic Play, Play’n GO and Playtech

Mobile experience at William Hill Casino

William Hill mobile casino is designed to cater to players on the go, offering two convenient ways to access their casino games! For those who love a dedicated app experience, grab the William Hill mobile app, available for iOS and Android devices. Once installed, you can access the full range of casino games and sports betting options.

Our rating of William Hill Casino’s games library & usability

William Hill offers a good variety of games, but there’s still room for a bit of improvement. Let’s see how the user experience and game selection rates are. 

What we checkedScoreWhy this score?
Games library and navigation8/10Offers around 2500+ games with quick menus for easy navigation. 
Software providers and game integrity5/5Games are supplied by well-known providers, and a good variety of game types. 
Site navigation & design2/2.5Modern and clean site. Smart filters would improve this score. 
Mobile Experience2.5/2.5William Hill has optimised the site for mobile. Players can also download the app on iOS and Android devices. 
The game library is varied, but smart filters would be a welcome addition 
William Hill has a solid games library with titles from reliable providers. Although the site is navigationally sound, smart filters would be a bonus. For this, we rank William Hill 17.5/20, so 88%.   

William Hill customer support

Contacting the William Hill customer service team is straightforward! Their primary and most convenient method is through live chat. Head to their site to quickly engage in a live conversation with their support team. 

Telephone support

0870 518 1715 from 9 AM to 5 PM, Monday to Sunday

Email support

[email protected]

Live chat support

Live chat with dealer

Languages supported: English and +15 others. 

Help centre: Convenient and extensive, covering a wide range of topics.  

Other resources they offer: Other than their help centre, we didn’t notice any other resources. 

Our rating of William Hill Casino’s customer support

Having operated for over 10 years, William Hill has received positive recognition from industry reviewers and holds a UKGC licence, which mandates strict player protection and fairness standards. In this part of our review, we will assess if it lives up to customer expectations. 

What we checkedScoreWhy this score?
Opening an account2/2An easy process that requires players to verify their accounts.  
Availability & response time2/2Offers 24/7 support. 
Contact options2/2Email, live chat and telephone.
Clear contact options2/2A contact us and help button can be found in the footer of each page. 
Help centre & self-service options2/2An extensive help centre that covers a range of different topics. 
Top marks for customer support.
Alongside being able to access 24/7 support through live chat, players at William Hill have the option to contact the customer support team through both email and telephone (during select hours). We give them a mark of 100%. 

William Hill’s popularity & user testimonials

Our popularity score is 6/10, based on Trustpilot and app‑store reviews gathered May–July 2025. We weighted recent reviews (last 90 days) at 70% and older at 30%. Common negatives: account and bonus disputes; positives: customer support and mobile UX. 

Our rating: 6/10 

Reviews are a mixed bag
Players can expect a variety of games and customer support around the clock. That said, William Hill could utilise platforms like Trustpilot to acknowledge customer concerns. With this in mind, we give them 6/10, so 60%.  

William Hill is the Ticket! 

William Hill is a top choice for UK players looking for a casino with variety. The game selection is great, and it has a sleek site. However, the promotions could use some work as the offers are slim. That said, William Hill is UKGC‑licensed and uses SSL encryption and a Safer Gambling hub with deposit limits, time‑outs, and self‑exclusion.

Other casinos to play at if you like William Hill 

If you enjoyed William Hill, check out other online casino reviews, such as:  

Frequently asked questions

William Hill's current owner is 888, who acquired the company's international (non-US) business in 2022. This is not the first time William Hill was sold off, as it has changed several times since it was founded by the British bookmaker William Hill back in 1934.
William Hill launched its online casino here in the UK back in 2000.
William Hill offers new British players 100 free spins on the slot Gold Blitz Extreme. You can claim it by registering with William Hill via the CasinoHawks link, using the code GBE100 and depositing at least £10.
You can expect your William Hill casino withdrawal to be processed within a couple of days.
William Hill is licensed by the UK Gambling Commission, ensuring it is both safe and legal to play at.
Normally account verification with William Hill takes a few minutes, but in some cases it can take up to 72 hours from the opening.
You can contact the William Hill customer service team by email, live chat or phone.
Author
Chloe Churchill
Casino Content Writer

Chloe brings together seriously in-depth research with a passion for slots to create accurate, engaging casino content. Her background in marketing and communications ensures trusted, player-focused insights.

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Bonus £0
Free spins 100 Wagering 0x
To the casino
18+ | Play Responsibly | Gambleaware.org | 18+. Play Safe. New customers using Promo code GBE100 only. Opt in required. 1x per customer. Gold Blitz™ Extreme only. Min £10 stake. Max 100 Free Spins at 10p per spin. Free Spins expire 24 hours from issue. Max redeemable £30. Eligibility rules, game, location, currency, payment-method restrictions and terms and conditions apply. www.gambleaware.org, #ad | Terms & conditions apply.

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