Facts about Kambi

Kambi is the company behind one of the leading B2B sports betting platforms, one that allows operators to deliver a sportsbook that is both scalable and high-performance. It also has a focus on the players, as it makes sure to create an entertaining experience for players. In this Kambi review we will go through what this company has to offer, and find out whether it is truly the leading sports betting provider in the world! 

Kambi Review

LicenceUK Gambling Commission (UKGC)Malta Gaming Authority (MGA)Alderney Gambling Control Commission (AGCC)
Types of Casino Games1Sports betting solutions
Live Roulette 0
Live Blackjack0
Live Baccarat0
Game shows0
Other game types0
Kambi Casinos20+Unibet, Casumo, LeoVegas, Mr Green, Draft Kings, Stanleybet, BetPlay, 32 Red, 888
Mobile App iOS, Android 
In-game promotionsPartners take care of promotions or rewards programs 
Launched2010Launched by Unibet as a B2B sports betting business
FairnessISO 27001 and eCOGRA certified
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Best games by Kambi

Kambi’s main product offering is its sports betting platform, which the company says is used by over 40 operators in six continents. Operators can tweak the sportsbook to their liking, thanks to differentiation tools that cover elements such as frontend and odds, 

Are Kambi’s games legal and safe?

While it’s important that you always play at a casino with the appropriate licence in place, the games you’re playing should also be licenced. In the case of the UK, this should be issued by the UK Gambling Commission (UKGC). Kambi has managed to get this licence, and as such, its sports betting products are approved for use in the regulated UK market. 

Fairness of Kambi’s games

It’s no good to bet using a sportsbook if it turns out the platform is unfair. For this reason, Kambi’s products are certified by eCOGRA, one of the leading online gambling regulation and assurance companies. 

Kambi also shows its commitment to player safety by holding ISO 27001 certification. This is an information security management standard that is recognised by the UKGC, as well as other jurisdictions, including Denmark, Greece, Portugal, Spain and Switzerland, among others. 

Kambi review betting

Active in-game promotions from Kambi

Kambi does not run any in-game promotions, since it is the company behind the solutions powering an online casino or gambling site’s sports betting offering. That said, Kambi provides these operators with the means to run their own promotions, which can consist of anything from no deposit bonuses to free bets

What makes Kambi’s games stand out?

As seen in this Kambi review, this company’s product is a sportsbook solution – but we’re told this is not just any old sports betting platform.  It can be tailored to meet local regulatory requirements while running 24/7 for 365 days a week. Meanwhile, players can expect a large range of sports odds, all with an optimal in-play wagering service.

Kambi’s Graphics

Sports betting requires a user interface that is both slick and easy to use, and Kambi provides this by being as invisible as possible. You will probably not know that you are betting using the Kambi platform, as operators can customise the front end to their hearts’ content using Kambi’s open APIs.  

Music in Kambi’s games

Sportsbooks don’t tend to have music playing in the background, especially if one is betting in-game – after all, you’ll want to follow the game to know how and when to bet next! 

Kambi Gameplay

Among the things Kambi provides is instant in-game betting. Also known as “snack betting,” this feature is available across a range of high-profile sports, including football, tennis, and golf, and is especially popular in the US.  

Are Kambi’s games optimised for mobile?

Kambi is committed to the mobile experience, so the answer to this question is a definite yes. In fact, the company says that smartphones are the key driver of in-game betting, which fits perfectly in short bursts of smartphone use while watching the game.  

Kambi Sportsbook - play at LeoVegas and get bonus

A Sports Betting Specialist Awaits

As this Kambi review describes, we have one of the world’s premier sportsbook specialists here. It might not be a familiar name, but if you bet on sports online, then there’s a good chance you did that using the Kambi platform!

Frequently asked questions

Yes, as seen in this Kambi review the company holds a UK Gambling Commission (UKGC) licence, making it fully regulated
Recent statistics show that Kambi covers over 65 different sports across 300,000 pre-match betting events and over 165,000 live betting events on its partner platforms.
Many UK bookmakers seek to attract new players with a welcome offer, so make sure to go through them to find which is the best bonus for you.
Kambi is headquartered in Malta, and has over 1,000 staff spread across offices in Bucharest, Philadelphia, London, Manila, Sydney and Stockholm.
Yes, Kambi won the "Online Sports Betting Supplier" award at the 2021 London Global Gaming Awards, as well as the Online Sports Betting Supplier honour at the 2023 Global Gaming Awards.
We mention a number of sportsbooks in our Kambi review, including Unibet, Casumo, LeoVegas, Mr Green, Draft Kings, Stanleybet, BetPlay, 32 Red, and 888.

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