Play’n GO announces the launch of its game content with one of the leading gaming brands in the UK – Sky Betting and Gaming.
The UK is a key strategic market for Play’n GO, and the addition of another tier-one operator like Sky Betting and Gaming marks an important milestone for the Swedish game provider. As for Sky Betting and Gaming, its customers will soon be able to enjoy Play’n GO titles such as Book of Dead, Reactoonz and Boat Bonanza.
The Result of a Long Partnership
The announcement with Sky Betting and Gaming is the result of Play’n GO’s long and fruitful relationship with its parent group, Flutter Entertainment. After all, the two have been close partners in the UK market for several years by this point.
“This partnership between Sky Betting and Gaming and Play’n GO is an exciting prospect, as it joins together two of the most forward-thinking, agile businesses in our industry,” Play’n GO UK regional director Anna Mackney says. “Play’n GO is committed to growing our UK business and the addition of Sky Betting and Gaming is a major milestone on that journey. We look forward to working with the team at Sky Betting and Gaming to deliver a safe, exciting experience for their players.”