Kindred: Problem Gambling Down in Q4 

Kindred Group, the Swedish gambling operator behind 9 major European online casino and sports betting brands, including Unibet,, Maria Casino, and 32Red, announces a drop in revenues generated from harmful gambling in Q4 2022. 

According to company numbers analysed by a panel of expert organisations, 0.5% of active customers in Sweden were contacted due to suspected problem gambling during the period starting on 1 July and ending on 31 December 2022. In addition, 76.8% of contacted users reduced bad gambling habits, while 75.5% of gamers cut back on deposit placements. 

Self-exclusion features also make an appearance, as 1.4% of customers opted to use such tools to stop their gambling activity for less than 6 months, and 0.5% self-excluded for over 6 months. 

A Pilot Project from Kindred 

Kindred is also establishing a pilot project in the UK together with a panel of industry experts, including BetKnowMore, DealMeOut, and Epic Risk Management. This panel will organise discussions and offer recommendations to support progress in this sector.  Former Kindred head of responsible gaming and research Maris Catania is this project’s advisor.

 “We want operators to be ambitious in their safer gambling endeavours and encourage collaboration across the industry to achieve this,” Epic Risk Management director of safer gambling Daniel Spencer says. “We are delighted to be able to provide this further consumer insight that ultimately will lead to better player protection.”

Player protection is taken very seriously in the UK. If you feel like you are going through problem gambling, then your online casino should offer a selection of self-help tools within its Responsible Gambling page. Failure to provide such services can result in fines from the industry’s UK watchdog, the UK Gambling Commission. 

Casino Analyst
With over five years of experience in casino writing and slots research within the UK market, Marco explores online casinos looking for innovative games. He strives to offer valuable insights and guiding players find the best casino experience.

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