During this year’s SIGMA Expo in Malta, an event where dozens of online casino operators, game developers, affiliates and other stakeholders come together to showcase their products and ideas, CasinoHawks has had the pleasure of interviewing Ryan Henderson, Head of Affiliates at Kindred Group. Ryan had a lot to say about Kindred’s priorities for the near future, and it seems that its players are in for exciting times ahead!

Ryan Henderson from Kindred Group

Kindred Group is one of the largest operators in the igaming industry today. The company has been in operation for almost 20 years and represents 11 of the biggest brands in Europe, among them Unibet, iGame, Maria Casino and Storspelare. During our interview with Ryan, he stressed that their main focus for 2020 is to be collaboration.

The iGaming industry is constantly changing at a rapid pace. After a challenging year with many new regulated markets, new strategies are to be found and collaboration is of great importance.
It has been a complex year and I believe collaboration is the key. Together we stay strong and are able to solve many issues along the way.

For Kindred Group, as for many other operators, 2019 has been a very challenging year. The biggest reason for that is the many new regulated markets, which include Sweden and Denmark. However, Kindred has also celebrated its successes:

2019 has however also been a successful year in some regards. Kindred was launched in the U.S. in both New Jersey and Pennsylvania. It is very thrilling that we have entered the U.S. market! We look forward to getting more established there and this is certainly one of our most important goals for 2020.

Kindred stand at SIGMA 2019

Kindred wins Online Casino of the Year

On Tuesday Kindred Group was awarded the Online Casino of the Year award at SIGMA, one of several awards they have earned this year. Now the company looks forward to the UEFA Euro 2020 in June, and preparations for this big event are already in full swing.

Kindred Group has a stable foundation and we will continue working hard to maintain it and develop it. Collaboration and retention are two of our primary goals for 2020. iGaming is all about entertainment – it is supposed to be fun and safe to play. This is something that Kindred Group continuously are working hard to deliver at all times, to all our clients.

The operator has offices in Stockholm, Malta, London, Gibraltar and Sydney and has been working according to a four-year plan that involves several internal goals which will help it succeed in this highly dynamic industry.

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