Betting and casino giant Bet365 announces it has successfully integrated the extensive content portfolio of iGaming aggregator and supplier Relax Gaming.
This means Bet365 customers will be able to play a vast array of popular Relax Gaming titles, including Money Train 3, Iron Bank and Temple Tumble.
“A Landmark Achievement”
In addition to the popular games produced in-house by Relax, Bet365 also gets access to a selection of premium content from the supplier’s library of third-party aggregators, making for an even richer portfolio of content. The deal, Relax adds, boosts its standing within both key markets as well as new and emerging ones, as the brand will reach new audiences through its partnerships with global operators.
“The reputation that bet365 has in our industry speaks for itself, having our products live with them is a hugely important moment for us as we continue to expand at pace as the appetite for engaging iGaming content intensifies,” Relax Gaming COO Nadiya Attard says. “With an in-depth understanding of its player-base and consistently innovating and developing a high-quality offering, we are delighted bet365 has chosen Relax to enhance the content they put forward to the millions of passionate bettors they serve across the world.”
Recently named Best Mobile Gaming Software Provider at the EGR Awards, Casino/Slot Developer at the SBC Awards, and Best Game Provider at the AskGamblers Awards in 2022, Relax Gaming has a portfolio of over 4,000 online casino games. These include proprietary slots as well as a “significant” library of content from hand-picked partner studios.
