Dayna Clarke

Dayna is a UK casino content expert with 10+ years' experience in journalism, PR, and strategy. With BBC bylines, she brings authority and insight to every piece she writes. With over a decade of hands-on experience in the iGaming space, Dayna has worked with some of the industry's most recognised names, including Pragmatic Play, Rootz, and other global casino brands, bringing strategic insight and editorial expertise to every project. She previously served as editor of a national newspaper, where she honed her leadership and content strategy skills. She also has a strong background in marketing and brand communications, having worked with powerhouse names like McDonald’s, Toyota, and more. A graduate of the prestigious University of Reading in the UK, she then furthered her linguistic studies with a Masters degree from UAB Barcelona. Dayna combines academic rigour with real-world experience, offering a unique mix of authority, creativity, and commercial know-how. Her detailed knowledge of the online casino landscape, combined with a journalistic instinct for accuracy and trustworthiness, makes her a truly reliable voice for players and operators alike, and for leading the CasinoHawks content team.