GambleAware announces donations from operators for the 2022-2023 financial year reached a total of £46.5 million, a 34% increase over the previous financial year.
Four UK giants lead the way when it comes to donations to the charity – Flutter, Bet365, Entain and William Hill. In all, the quartet’s contributions make no less than 92% of the total.
The amount pledged by the four operators clocks at £42.9 million, the result of each company committing to donate 0.1% of their gross gambling yield each year. This rate is set to increase to 1% for 2023-2024.
For the curious, Flutter is the biggest donator of them all, pledging £18 million across its various brands. Paddy Power, Betfair and Sky Betting & Gaming follow at £8.2 million each, while Tombola and PokerStars respectively pledged £943,133 and £650,000.
What is GambleAware?
GambleAware is an independent charity aimed at promoting responsible gaming. The organisation helps players to make better decisions while gaming, and can direct them to where they can get additional information, assistance and support if needed.
In addition, GambleAware has a framework agreement with the UK Gambling Commission (UKGC) to deliver the National Strategy to Reduce Gambling Harms. This is all done through an arrangement with the gambling industry, which gives voluntary donations every year.
“As the leading independent charity and strategic commissioner of gambling harm prevention and treatment across Great Britain, funding is key to ensure the effective delivery of the National Gambling Support Network and our many other programmes of work to address and prevent gambling harm,” GambleAware chief executive Zoë Osmond says. “We welcome government plans to introduce a statutory levy as outlined in its gambling white paper, which will help provide stable funding.”
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