There has been a lot of focus on responsible gambling over recent years, especially with the growing number of casino sites targeting UK players.
As the online casino market continues to grow, so do the measures taken to ensure the safety of UK players as they spend their time and money at different UK casino sites.
New casino sites find themselves consistently having to navigate the tricky waters that present themselves as tighter measures by the UK Gambling Commission, and not all of them make the cut and end up among blacklisted casino sites.
The owner of Paddy Power, Flutter Entertainment, is once again raising its standards to protect UK players.
Millions of pounds earmarked for player safety
Flutter Entertainment is known to spend over £100 million a year towards gambling safety, and so far this year the holding company has spent £54,6 million in Ireland and Britain where it operates brands like Paddy Power and Betfair, among others.
The holding company, although expected to spend even more on gambling safety in the coming year, has expressed that it wants players to stick around for a long time and that it expects other operators to follow suit.