Flutter Launches Responsible Gaming Program

Published July 21, 2023
Flutter Launches Responsible Gaming Program

Flutter Entertainment, the iGaming giant behind the likes of Betfair, PokerStars and Paddy Power, launches a call for startups with a focus on responsible gaming and community support. 

This involves Alpha Hub, the Flutter startup partnership wing, running a pair of programmes – the Flutter Tech4Good Award and the Flutter & RGC Play Well Challenge

What Do the Programmes Involve? 

The Tech4Good Award will be looking for startups that are using technology to address social issues, especially those affecting disadvantaged groups. Meanwhile, the Play Well Challenge will be addressing responsible gaming challenges in partnership with the Responsible Gambling Council (RGC) in order to create a safer gambling environment for all players. 

Both programmes support the sustainability goals outlined in Flutter’s Positive Impact Plan. These include the promise to improve the lives of 10 million people by the end of 2023 through sport, play and employee skills, and having over 50% of active Flutter customers use Play Well responsible gaming tools by 2026.

“The Flutter Tech4Good Award and Play Well Challenge align our expertise in technology with the ambitious targets set out within our Positive Impact Plan,” Flutter CIO Conor Lynch says. “As part of this, we want to utilise our global scale and in-house talent to support the innovative startups that are developing technology that enhances consumer protection and drives positive change in the communities in which we operate.”

Applications for the Tech4Good Award close on the 18th of August 2023, while the deadline for the Play Well Challenge is set on the 8th of September 2023

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With over five years of experience in casino writing and slots research within the UK market, Marco explores online casinos looking for innovative games. He strives to offer valuable insights and guiding players find the best casino experience.

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