Lorena Barbeitos

Lorena is Editor in Chief at CasinoHawks, as well as in other markets. In this role, Lorena directs the full editorial output and strategy of CasinoHawks, ensuring that every piece of information published is not only independent and factually accurate but also compliant with UKGC regulations.

Lorena was responsible for defining and executing the company's marketing strategy. Her responsibilities included setting marketing goals and objectives for the firm, leading content strategy and creation to ensure buyer intent was met at every stage, and overseeing web presence and sales initiatives.

This role involved directing media efforts across innovative B2B products like Livespins (social casino streaming) and Microbetting solutions, whilst overseeing the brand presence and acquisition channels for casino brands such as Kanuuna, CasinoFriday, and ShotzCasino.

As the Head of Marketing for Casino and Bingo, Lorena strategically defined and executed marketing strategies for both UK and non-UK brands. Notable UK brands she worked with included Grosvenor Casino and Mecca Bingo.