Helen

Helen brings 16 years of iGaming experience in senior product and marketing roles across UK, Canadian and Swedish markets, having worked inside licensed operators including SkyVegas, Betsafe and SuperLenny. Her industry-side background gives her a unique vantage point on how online casinos actually operate; from product decisions and bonus design to regulatory compliance. Helen provides expert analysis grounded in how the industry works, not just how it looks from the outside.