PlayOJO kicks off a new UK TV and digital marketing campaign – one that has a Frankenstein-style monster come to life in order to check out SkillOnNet’s range of live casino titles!
The short video opens with a black-and-white shot of the monster playing at the PlayOJO casino on his tablet. The scene bursts into colour when he finds the Live Casino section and, we are told, “It’s Alive!” This is then followed by a showcase of SkillOnNet’s popular live titles, such as Crazy Time and Mega Fire Blaze Roulette.
The advert has been developed by Isobel, a London-based creative agency. The campaign first went well, alive in the UK, but it should follow in more markets later during the summer.
Not PlayOjo’s First Fun Campaign
PlayOjo has something of a history of innovative advertising campaigns since it first launched back in 2017. Some of you will surely remember the “Feel the Fun” campaign, which featured “Clint” the disgruntled former PlayOJO employee and a dancing Alpaca. The online casino’s current campaign stars “Madame OJO,” a character described as representing nothing less than the essence of fun.
“We want PlayOJO to be the first choice for players looking to enjoy the thrill and excitement of a live casino experience online,” PlayOJO CMO Peter Bennett says.”[We] are therefore very excited to launch our new integrated campaign showcasing the fun and vibrancy of our live casino product.”