UK-based betting and casino giant William Hill has just confirmed that it has concluded a deal with Eldorado Resorts Inc, in view of offering both online and land-based sports betting as well as casino gaming in the United States.
As an increasing number of states have now legalized sports betting, William Hill has been quick to act. The company's 25-year exclusive partnership with Eldorado will significantly expand its reach to 13 states where sports betting is either already legal or where bills are currently being tabled for its legalization.
Eldorado operates 21 casinos across 11 states and will expand to 26 sites in 13 states by the end of this year, as it plans to acquire Tropicana Entertainment.
Under the deal, the two companies will focus on the development and construction of sportsbooks within leading casino resorts in the states of New Jersey, Iowa, Mississippi and West Virginia. Eldorado will get a 20% stake in William Hill’s US operations and receive £38.9m of its stock.
As William Hill’s CEO Philip Bowcock has commented, "Partnering with Eldorado gives William Hill access to one of the largest and most attractive casino footprints with 23 million customers across multiple states.
Together, we are positioned to capture the evolving US opportunity - starting with land-based sports betting and extending to digital sports betting and, in some states, online gaming."
William Hill’s move follows Paddy Power Betfair’s deals with operator Boyd Gaming with the aim of expanding their US reach. The operator has announced that sports betting operation in the US will now launch in a matter of weeks at five land-based casinos in the US, while the provision of digital betting services is planned for the following months.
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