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Casumo signs 2-year deal with Reading Football Club

We thought UK football fans would like to hear Casumo's latest big news - the casino has just signed a 2-year deal with the Royals, and is now officially their new sponsor for the EFL Championship! This bodes very well for the online casino operator, especially in view of the upcoming launch of the Casumo sportsbook product in the UK!


Following this partnership, the Casumo Casino logo will be displayed on Reading FC's first team and adult replica shirts until 2021. This will definitely help the brand by giving it the exposure needed in view of the launch of its new Kambi sportsbook product in the UK market, which Casumo announced should occur "in the coming months". 

According to Casumo UK & Ireland country manager Greg Tatton-Brown, “Casumo is extremely excited to launch this partnership with Reading Football Club, in what is a historic moment for our brand. We are passionate about working with the Royals to make Madejski Stadium a fun, vibrant and exciting environment for its fans over the course of the next two years.”

Reading FC’s Head of Sales and Partnerships, Tim Kilpatrick expressed his own satisfaction with the deal: "We’re delighted to announce this partnership with a vibrant and creative brand like Casumo. We’ve been impressed by Casumo’s imagination and desire to immerse themselves into our club, culture and fanbase." 

Football sponsorships and problem gambling

Indeed, Casumo has made huge leaps since its launch to establish itself as a fun and reliable online casino brand, and we have no doubt that its sportsbook product will be just as interesting. However, there have been mixed reactions about this new partnership, with some claiming that the link between football and gambling has to be broken to protect gamblers. There has in fact been a national debate about the issue already, with some experts arguing that football is contributing to problem gambling (The Guardian).

In view of the increasingly stricter regulations imposed on gambling in the UK, it might be that such deals will be prohibited in the future, but for the time being, the deal between Casumo and the Royals is on, and knowing Casumo, it will place responsible gambling at the forefront of its strategy. If you intend to bet on sports, our guide to online gambling sites has been written to help you avoid losses and enjoy a fair gambling experience.

Look out for news about the Casumo sportsbook!

CasinoHawks will be eagerly waiting for news about the Casumo sportsbook launch in the UK, confident that this will be another huge success for the brand. In the meantime, you could join Casumo already via the link below to get familiar with this creative brand and start enjoying its casino product.