LeoVegas partners up with Leicester Tigers Rugby Team
LeoVegas Sports has become an official partner of the famous Leicester Tigers Rugby team.
Leicester Tigers team has officially welcomed LeoVegas as their Betting/Gaming Partner with a three-year deal starting from this weekend's European Champions Cup match at Welford Road against Glasgow Warriors.
This is one of the most significant partnerships and investments in LeoVegas history. The deal will include LeoVegas Casino and Sports brand logo on Leicester Tigers team shorts. Adult replica shorts will also get a makeover until the end of 2018/19 seasons. Apart from that the agreement also includes media space at Welford Road, official partner accreditation, match day tickets, pitchside perimeter boards and hospitality.
LeoVegas is hoping that this deal will help them to strengthen their brand positions and increase visibility via TV broadcasts. Activation of the partnership will include LeoVegas's PR efforts, social media and consumer campaigns and engagement for Tigers supporters.
LeoVegas representative Shenaly Amin said: "This sponsorship deal is with one of the biggest rugby teams in the world and is a major statement of intent from LeoVegas.com which emphasises our commitment into becoming a leader in the sportsbook market. To be mentioned in the same sentence as of one of the most iconic names in rugby, let alone as a partner, is a complete honour and we're looking forward to becoming part of the Tigers Family."
Leicester Tigers commercial director Andrea Pinchen said: "We have had the chance to meet with Leo Vegas at their head offices and we were hugely impressed with their set-up and their people. We firmly believe they are the premium brand in betting and to be able to welcome another partner to the Tigers Family recognises the strength in the Leicester Tigers brand. We look forward to working with Leo Vegas immensely."
Leicester Tigers is the most successful English rugby club that plays in the English Premiership. It won a record-breaking 10 English champions.