Best World Cup betting odds 2018

Finding the best World Cup odds

Are you already wondering who shall win the World Cup 2018? Do you have a good hunch and would like to find the best World Cup odds before you place your bet? In this article, we’ll have a look at how to identify the best World Cup 2018 odds, so that you can get the highest return possible for your correct predictions. Keep reading before you place your bet, because the World Cup outright winner odds and the World Cup Group Stage odds are already available at the best online sportsbooks for UK bettors!

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How to find the best World Cup odds

The World Cup 2018 is a big event, and just like you, the experts responsible for setting the odds have already been making their predictions. This means that they have been studying the statistics, and looking at factors such as the players in each team and previous matches between the same teams, in order to be able to set odds with a margin in their favour.

All the online betting sites have already established their favourites and set their World Cup 2018 outright odds based on these. This means that if a team is highly likely to win a match (and you are in agreement with the betting site on this point), you will not get a very large return if you guess correctly, because the operator will have taken his precautions to avoid losing money because of big payouts to a large number of people. So, what can you do to get an edge and find the best World Cup odds?  

Compare the best World Cup odds

Although most betting sites generally agree about the favourites (this year’s being Brazil, followed by Germany and France), you will some differences between the odds offered by different sites, which you should naturally take advantage of. You can find the best odds for the same bet by using an odds comparison site or else by following the simple steps we outline below.

Step 1: The first thing we recommend doing is signing up with a few reliable betting sites. This ensures that you will get your winnings on any correct bets and will be able to withdraw them immediately following the matches, and also gives you peace of mind with regard to issues such as security, privacy and fair play. In order to have a look at our top recommendations, we suggest you have a look at our article on the best online betting sites for UK players here.

Step 2: Your next step is to check out the World Cup 2018 betting odds on each site. Keep in mind that these will change from time to time depending on changes in circumstances (such as when a key player gets injured). At the moment you will find various World Cup Outright winner odds at all the major betting sites, as well as World Cup 2018 betting odds on matches in the group stage. For more information about these pre-match odds, we suggest you have a look at our article here.

The advantage of placing a bet early on is that if something happens to the rival team and the likelihood of a win by the team you have backed increases, the online betting site will change the odds accordingly and provide a lower return, but you will get to ‘keep’ the odds that were available when you placed your bet. In this way you can secure better odds, but with the risk that something changes to your disadvantage instead!

Step 3: Your next step is to decide who you are going to back. This is entirely up to you, though we do recommend having a look at statistics yourself and following our World Cup 2018 betting tips here.

Step 4: Now it’s time to determine your potential return from each betting site. Let’s say that you decide to bet for a Russia win for the first match between Russia and Saudi Arabia on the 14th of June. Click on the odds to display the betslip and enter your amount. Once you do, the betslip will display the return you will get if you win your bet.

Step 5: Repeat step 4 on a different betting site (or multiple sites). Fill in your betslip and view your potential returns there.

Step 6: Now, place your bet with the site offering the best return. Repeat the same steps before you place your next bet.

An example to help you find the best World Cup odds

By way of example, we’ve tried out the above steps with two of our recommended betting sites, Unibet sportsbook and William Hill. We’ve decided to back Russia in the match against Saudi Arabia with a £10 bet. Below is our betslip from Unibet, which shows a potential return of £13.20 (at odds of 1.32):

Unibet Group Stage betting odds


Before placing our bet, we headed over to William Hill casino and located the odds for the same match. At William Hill, the odds for a Russia win are currently set at 2.75. The below is our bet slip showing the estimated return with the same stake if we place our bet with William Hill:

William Hill World Cup betslip


As you can see, the potential returns are much higher if we place this particular bet with William Hill, since a Russia win will secure us a total of £27.50 as opposed of only £13.20 at Unibet. In this case, we decide to place our bet with William Hill. 

Ready for your hunt for the best World Cup 2018 odds?

It’s never too early to start thinking about your predictions for this year’s World Cup. Although World Cup live odds can also offer a great form of betting, pre-match odds give you the time to think ahead as well as to make the necessary comparisons. Follow our guide in order to find the best odds on the World Cup this year, and make sure you visit the below recommended betting sites in order to sign up and get a bonus (such as a World Cup free bet) before you start placing your bets on the World Cup 2018!

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